How to save the $55bn A2P SMS Messaging Market
Protecting Trust in Messaging: A2P Threats and Solutions
This white paper explores the escalating threat of A2P (Application-to-Person) messaging fraud, its impact on brands and users, and the regulatory and technical solutions available to combat it. Discover global insights, real-world examples, and the tools operators and enterprises need to stay ahead of fraudsters.
Key Highlights
- A2P SMS fraud costs the messaging ecosystem up to $5 billion annually — a growing risk to operators, aggregators, and brands.
- Grey routing remains the top threat, but emerging schemes like Artificial Inflation of Traffic (AIT) and identity spoofing are on the rise.
- Collaborative detection, real-time analytics, and firewall intelligence are essential to stop leakage and restore trust in A2P messaging.
Why This Whitepaper Matters
- Operators Are Losing Billions to Grey Routes and Fraud
A2P SMS fraud is a growing threat. The whitepaper details how operators can protect revenue and improve network integrity by adopting smarter, transparent traffic management strategies. - OTT Bypass and Flash Calling Are Redefining Messaging
Traditional SMS models are being disrupted by OTT players. ReveNet explains how to mitigate this shift and reassert control through innovative A2P monetisation frameworks. - You Can Reclaim Control Without Major Investment
ReveNet’s managed service approach provides real-time traffic analysis, fraud blocking, and monetisation—without the need for costly infrastructure or complex internal resourcing.
Customer Quote
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By leveraging voice messaging through Revenet, we’ve been able to improve delivery rates significantly while maintaining cost efficiency compared to traditional SMS.
Regional Telecom Partner, Southeast Asia
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