Eliminate Fraud, Restore Trust, Boost Revenue with AIT Guard
Combat Artificially Inflated Traffic (AIT) with ReveNet’s Unified Firewall
Artificially Inflated Traffic (AIT) is a silent and growing existential threat to the SMS channel. It fraudulently increases costs for enterprises, damages trust in SMS as a channel and distorts user engagement metrics. ReveNet’s AIT Guard, delivered as part of our Revenue Assurance Platform’, puts you back in control.
Why AIT is a Growing Problem
- AIT most severely impacts global brands using A2P SMS for sign-ups, authentication, 2FA, etc...
- Fraudulent actors simulate fake user activity (like sign-ups or OTP requests), driving or pumping up message volumes with zero customer value.
- Over time, this undermines trust in the SMS ecosystem mainly with the enterprise sector.
- The GSMA reported a 380% increase in in AIT fraud since 2023.
The ReveNet AIT Guard Solution
AIT Guard is an intelligent network intelligence solution that detects fake use of A2P SMS in real time. It’s delivered through the ReveNet Unified Firewall (UFW). MNOs can expose this network intelligence to Enterprises via network service APIs that can be consumed over the internet Core Capabilities:
How Enterprises Use AIT Guard
Brands and enterprises can easily use AIT Guard through our web API to validate traffic integrity at the source — whether during user registration, onboarding, or transactional messaging.
- Protect your SMS budget
- Improve customer data quality
- Enhance campaign ROI
- Reduce exposure to fraud and fake traffic
Eliminating AIT:
- Restores trust in the SMS channel
- Protects enterprise messaging spend
- Rebuilds operator and brand confidence
- Drives sustainable, revenue-earning traffic
This cooperation has enabled us to better control A2P traffic as regards unsolicited traffic/SPAM and fraud traffic.”
Reclaim your traffic. Reinforce your revenues.
Reach out to ReveNet to learn how we can help your network stop OTT Bypass today.